so you’re on the hunt for Online Clothing Shopping or an eCommerce platform. but they aren’t all the same – and not every ecommerce platform works as well for apparel and clothing shops.
it’s time to stop the seemingly endless search. we put together a complete (and easy-to-understand) comparison guide of the top ecommerce platforms so that you can easily decipher which option is best for you. we even did a few name drops to see how other businesses use these platforms to drive successful online apparel ventures.
let’s dive right into this definitive 2021 comparison guide of the best eCommerce platforms for online apparel and clothing retailers just like you.
| S.No | Website | Founded |
| 1 | Myntra.com | 2007 |
| 2 | AJIO.com | 2016 |
| 3 | Amazon.in | 1994 |
| 4 | Flipkart.com | 2007 |
| 5 | Shopperstop.com | 1991 |
| 6 | Tatacliq.com | 2016 |
| 7 | Bewakoof.com | 2012 |
| 8 | Biba.in | 1988 |
| 9 | Maxfashion.in | 2004 |
| 10 | Koovs.com | 2009 |
| 11 | Limeroad.com | 2012 |
| 12 | Craftsvilla.com | 2011 |
| 13 | nnnow.com | 2016 |
| 14 | Abof.com | 2008 |
| 15 | VishalMegaMart | 2001 |
Myntra.com
Launched in 2007, Myntra began selling fashion and lifestyle products in 2011. The top-ranked e-commerce company is one of the largest online retailers of fashion and lifestyle products in India. Myntra is popular for attractive offers on global and domestic brands across categories such as casual wear, western wear, sportswear, and accessories among others. The search filters take care of your shopping experience making it hassle-free to find products of choice.
Recently, the online fashion platform launched a loyalty program “Myntra Insider”. Myntra has partnered with various merchants for users to avail benefits of its loyalty program. You can also redeem insider points to save on your purchase.
Other Details
- Free Shipping on orders above Rs. 1199.
- Myntra Insider for Early Access to sale events and other benefits.
- 30 Days Return Policy
Statistics:
| Monthly Visits | 48.66M |
| App Downloads | 100M+ |
| Rank (Respective Of The Website’s Main Business) | Category Rank-1Country Rank-48 |
Must Read: Major Online Shopping Platform
AJIO.com
The e-commerce website was launched at the Lakme Fashion Week 2016. AJio was launched by Reliance industries as its fashion e-retail arm. The online store caters to the fashion conscious consumers with brands lined up from the US, Russia, Turkey, Singapore, and Australia.
Apart from exclusive global and local brands, the website retails handpicked artisanal products. The pan-Indian e-commerce venture is the ultimate destination for handpicked styles. The e-commerce platform also retails electronic products.
Other Details
- Free Delivery of all orders above Rs. 999.
- For orders below Rs. 999, delivery charges of Rs. 99 applicable.
- The website brings exclusive brands from around the world
- AJIO own is the private label of the company
Statistics:
| Monthly Visits | 25.77M |
| App Downloads | 50M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-2Country Rank-87 |
Amazon.in
Clothing is one of the largest categories of the e-commerce platform. With Amazon, you can buy clothing for men & women online at lowest prices.The leading website also helps you save with Amazon coupons. You can apply coupons on fashion products. Also, Amazon Wardrobe refresh Sale brings the best of discounts on top brands. It is the flagship sale of the e-commerce giant on clothing and accessories.
Apart from bargain prices, also get a wide variety on display to take care of different tastes of consumers. Amazon fashion caters to the clothing needs of men, women, and kids.
Whether you are looking for casual clothing, western wear or activewear Amazon has unlimited choices to take care of all your needs.
Other Details
- Free Delivery on orders above Rs. 499
- Delivery charges of Rs. 40 for orders below Rs. 499
- Free Delivery with no minimum purchase for Prime Members
Statistics:
| Monthly Visits | 324.18M |
| App Downloads | 100M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-1Country Rank-5 |
Tata CliQ
Tata CliQ is a “Phygital” eCommerce venture by Tata Group, which was launched in the year 2016. TataCliQ launched to provide the customers of their brand partners to experience online shopping just like they would do in a mall.
It launched in 2016 and today, it is standing among the top market leaders in the online fashion industry. But, Tata CliQ is completely opposite to what other online fashion digital leaders are offering.
This brand is a hyperlocal omnichannel marketplace. And, Tata CliQ is a brand-only fashion eCommerce store in India which only works with brands’ authorized sellers. So, any discounts that the brands have in their physical stores, the same are enjoyed by the customers shopping online.
Tata CliQ is proud to have lesser buyers compared to other market leaders, but, they have a huge ratio of repeat customers. Making it a unique yet strong market leader in online fashion brands in India.
Flipkart.com
Since the very start, Flipkart has been a leader in the fashion category. Recently, the company has further enhanced its focus on the category which can also be seen in the marketing campaigns of the e-commerce platform. With Flipkart, you can shop across categories for men, women, and kids. Flipkart Fashion Sale is a popular online shopping event of the megastore that helps customers save on the latest styles of top brands.
Many well-known apparel brands are available on Flipkart to provide ample choices in every category. On most products, the delivery is available in 3-4 days.
The e-commerce company has also revealed a new membership programme “Flipkart Plus” to provide faster delivery and free shipping on Flipkart assured products.
Other Details
- The delivery charge is applicable per item for orders less than Rs. 500.
- Free delivery on orders above Rs. 500.
- Free delivery for Flipkart Plus members on Flipkart assured products
Statistics:
| Monthly Visits | 194.60M |
| App Downloads | 100M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-2Country Rank-12 |
Koovs
Koovs is another leading fashion eCommerce brand in India since 2010. After its launch, it became famous for offering great discounts on fashion products. Because the Giants were not well-known in India during those days, Koovs managed to settle in the top brands in India.
Before moving on to an eCommerce platform, Koovs used to be a micro marketing platform. This platform used to help small businesses to increase their sales through its platform. Later, Koovs moved to an inventory-based eCommerce platform.
The Executive Chairman of Koovs said that the company is looking to raise 23 million pounds in the year 2018. While competing with the largest fashion portals, Koovs managed to be in the top list by transforming into a niche industry.
Shoppersstop.com
Shoppersstop is a one-stop destination for fashion needs of your entire family. The wide range of clothes for men, women, and kids ensures an unmatched shopping experience.
You will find plenty of options from various Indian and global brands. Apart from clothing, you also get the widest variety in footwear, accessories and home decor.
Shoppers Stop also offers free alternation of products purchased online as well. In addition to that customers can avail express pick serve at the store.
Other Details
- Delivery charges of Rs. 100 on any order less than Rs. 899.
- Free alteration of products at its outlets.
- Owned by the K Raheja Corp
Statistics:
| Monthly Visits | 1.79M |
| App Downloads | 5M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-6Country Rank-1710 |
6. Tatacliq.com
Tata CliQ is a first of its kind phygital e-commerce marketplace that combines in-store experience with the convenience of online shopping. The Tata group’s multi-brand e-commerce platform has also launched a luxury category for luxury customers. Tata CLiQ has multiple categories and product lines that make it a one-stop destination for everything fashion. The website has to offer many brands with the click of a button.
The website houses a wide range for apparel and accessories from various brands that list includes names such as Hugo Boss, Armani Jeans, Coach, Furla, Tumi, G-Star, Michael Kors, Armani Exchange, Brooks Brothers, Dune London, and Movado.
Other Details
- Free Delivery of all orders.
- Founded in 2016
- It is owned by Tata UniStore Limited
Statistics:
| Monthly Visits | 10.68M |
| App Downloads | 10M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-7Country Rank-336 |
Voonik
Voonik is a not-so-old fashion eCommerce brand in India that started its journey in 2013. It is purely a fashion marketplace for women. Here, retail stores can register their business and sell their products.
The idea of the owners behind launching Voonik was to offer highly personalized fashion products for the women. Women can choose fashion products as per their body type, skin tone, style, and budget preferences.
But, no fashion eCommerce brands except Voonik that launched directly a mobile app, and then they developed their web store.
So, by the year 2016, Voonik became the 2nd most downloaded mobile fashion app. And, the reason behind their success is that they have a team of well-trained fashion stylists. This team constantly works on recommending the kind of clothes, their customers should pick up as per their preferences.
Bewakoof.com
The website is popular for its distinctive fashion. Bewakoof.com brings innovative designs direct to consumers to make every fashion more accessible. It is a homegrown company, the products are designed and made in India.
With the website, you will find an amazing variety of T-shirts, hoodies, sweatshirts, joggers, and pyjamas for men and women. Bewakoof.com also has a great variety of cool accessories for men and women. With color of the month, you get must-have colors of the season on Bewakoof at discount prices.
The online clothing website also has a loyalty membership program in place. With Bewakoof Tribe membership, customers get special discounts on every purchase. Bewakoof also has a rewards program in place. customers earn Bewakoof coins for every purchase. The coins can be redeemed on future purchases.
Other Details
- Free delivery
- 15 day return policy
- Special discounts with Tribe Membership
- Earn Bewakoof coins on every purchase
Statistics:
| Monthly Visits | 2.63M |
| App Downloads | 10M+ |
| Rank(Respective Of The Website’s Main Business) | Category rank-8Country rank -1050 |
Biba.in
The online store is a one-stop destination for ethnic wear shopping for women in India. You get the widest choice in topwear, bottom wear, and dupattas. The popular choices include kurtas, Kurtis, short tops, dresses, and tunics. Biba offers a vast variety of pants, palazzos, skirts, salwars, and leggings.
With the new collection of ethnic wear for women, you can easily check the latest trends. From trendy patterns to fresh color combinations there is always something impressive available for women.
You can also get printed, embroidery, and embellished dress material at Biba.in.
Other Details
- Free Shipping on all orders
- Get 48 hours delivery to most of the locations.
- Owned by the K Raheja Corp
- Founded by Meena Bindra in 1988
Statistics:
| Monthly Visits | 3.02M |
| App Downloads | No App |
| Rank(Respective Of The Website’s Main Business) | Category Rank-10Country Rank-1132 |
Maxfashion.in
The popular apparel brand Max Fashion also has a strong online presence. Max fashion is one-stop destination for apparel needs for the entire family. Customers can browse the entire fashion inventory online to choose the clothes to purchase.
The simple categorization helps customers choose products faster. The categories include sports, formals, casuals, and others. Landmark Group-owned fashion brand gives customers world-class shopping experience with the latest in international fashion from around the globe.
Other Details
- Free shipping for orders of Rs. 1,000 & above.
- Delivery Fee of Rs. 99 for orders under Rs. 1,000.
- Cash on delivery charges of Rs. 30 applicable.
Statistics:
| Monthly Visits | 1.61M |
| App Downloads | 10M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-14Country Rank-1528 |
10. Koovs.com
Koovs should be your pick to shop for western clothing. The online store caters to menswear, womenswear, footwear, accessories and beauty products.The website comes with great shopping offers throughout the year which helps customers save a lot of money. Koovs is popular for unique styles that stand out. With its unique ranges, Koovs is one of the top clothing shopping sites in India.
The one-stop online fashion portal comes with famous labels at most pocket-friendly prices. With Koovs, you get to choose from a curated edit of Indian and international fashion brands.
The website is unique for its exclusive capsule collection. The huge variety is difficult to find in an offline store. Check the website for its amazing range of clothing that you can buy online at great discounts.
Other Details
- Free shipping on orders of Rs. 500 & above.
- Non-refundable delivery charges of Rs. 99 for all orders below Rs. 500.
- Founded in 2012
Statistics:
| Monthly Visits | 184.10K |
| App Downloads | 5M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-120Country Rank-13473 |
There were the top ten sites for online clothing shopping in India. But I want you to check a few more sites as well, The sites for clothing shopping are also very highly rated. And each one of these sites has to offer something unique to elevate your online shopping experience.
Few More Sites For Online Shopping of Clothes
Now, we shall discuss a few more sites that you must check for online shopping of clothes. Each site is unique in itself. Also, you are likely to find a difference in prices which can help you get the best prices.
Limeroad.com
Limeroad is unique for its handpicked styles and celebrity looks. In each category find unique picks that are available at discount prices. Find unique dresses that are difficult to find anywhere else.
Limeroad Gold is a service introduced for all customers and can be availed in the form of the annual subscription. The customers with Limeroad Gold account are eligible for an additional 15% off on products.
There is also free shipping and prior access to deals comes other benefits for a superior online shopping experience.
Other Details
- Free Shipping on all orders
- Lime Gold Account holders extra discount.
- Owned by the A. M. Marketplaces Pvt Ltd
- Founded in 2012
Statistics:
| Monthly Visits | 1.74M |
| App Downloads | 50M+10k+(Online seller portal) |
| Rank(Respective Of The Website’s Main Business) | Category Rank-4Country Rank-1475 |
Craftsvilla.com
The fashion e-tailer is the go-to place for shopping ethnic wear online. Get the very best of ethnic wear for both men and women. With Craftsvilla, you always have something new as the latest styles are updated on a weekly basis.
Keep yourself with the happenings of ethnic fashion. Also, save on the various styles with the best of offers on Craftsvilla.
Other Details
- Shipping Variable on all orders
- Best Quality Ethnic wear
- Owned by the Monica Gupta, Manoj Gupta
- Founded in 2011
Statistics:
| Monthly Visits | 489.03K |
| App Downloads | 10M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-51Country Rank-5420 |
nnnow.com
The store promises an addictive
With NNNOW, you have top fashion brands such as GAP, Flying Machine, Arrow, Arvind, True Blue, Nautica and more available at the click of a button.
Other Details
- Free shipping for orders Rs.1000 and above.
- It has 50 brands with more than 1,200 stores across 200 cities.
- Owned by the Arvind Group
- Founded in 2016
Statistics:
| Monthly Visits | 1.09M |
| App Downloads | 1M+ |
| Rank(Respective Of The Website’s Main Business) | Category Rank-27Country Rank-2829 |
Must Read: Major Online Shopping Platform
Abof.com
Abof is the online fashion arm of the Aditya Birla Group. The fashion e-tailer provides an easy chance to get your hands on freshest styles. With Abof, discover the latest fashion trends for men & women.
Get access to an extensive collection of apparel for men & women. The varied collection of clothing for men and women include t-shirts, tops & tees, trousers, jeans, dresses for women, ethnic wear, shirts, and blazers.
Other Details
- It delivers through e-commerce sites like Amazon, Flipkart etc.
- Fashion retain by Aditya Birla
- Fastest Loading site.
- Founded in 2008
15. VishalMegaMart
Available online at MyVishal.com the website houses the best of clothing for men, women, and kids. The affordable price tags make MyVishal, one of the hot favourites in online clothing shopping. VishalMegaMart brings value for money combos that are a key attraction.
The discounts deals also keep your online shopping for clothes on a budget. Avail free shipping on all prepaid orders. You get cash on delivery as well but additional charges may apply.
Other Details
- Flipkart Partnered with the brand for home deliveries.
- Best value retail chain in India
- Owned by the Ram Chandra Agarwal
- Founded in 2001
Now, let us categorize these sites. If you want to buy clothes on a budget you will obviously look for the sites that offer the cheapest clothing online. We don’t wear expenses clothes every day.
It is common to look to keep some inexpensive options as well for daily use. If you are on a budget and looking to upgrade your wardrobe on a budget check these popular sites that ensure affordable clothing for every budget.
Cheapest Clothing Shopping Online
1. PaytmMall: Buy affordable fashion online with PaytmMall. The store has great variety along with direct cheap prices. The promo codes further reduce the expenses.
2. Myvishal.com: Popular as Vishal Mega Mart, the online arm of the store is MyVishal.com. You can find great bargains online at Myvishal. The combo deals available across categories add to the discounts available on clothing for all.
3. Amazon: The e-commerce company comes with regular offers on fashion categories with up to 80% OFF. Apart from offering well-known brands at the lowest prices, you can also find a great variety of affordable products.
4. Flipkart: Just like its rival, Flipkart also has something to offer for customers of all budgets. With the Flipkart deal of the day, get up to 80% off deals on best selling fashion.
5. Shopclues: The online marketplace is popular for its super affordable products. With Shopclues you are sure to find some very very pocket-friendly products.
6. FreeKaaMaal: The website is a one-stop destination for the best online shopping deals and products. And with 100% cashback section, get the best value for money on shopping from the partner stores across all categories including clothing.
People are bound to have their own set of preferences while shopping online. While some look for online modes of payments there are others who will proceed only when they see cash on delivery.
It is simply some users don’t like to pay in advance or they don’t like to share their details online.
Whatever be the case the cash on delivery is a useful option in such scenarios. If you also prefer cash on delivery here are the best sites you should be looking at for your shopping needs.
UPDATE: Flipkart has decided to shut down Jabong. The website is no longer available and users are redirected to Myntra for shopping.
Best Online Clothing Sites With Cash On Delivery
1. Amazon.in: Most sellers on Amazon accept cash on delivery and the option is visible on the product page itself. It really happens that you will not see cash on delivery option on a product.
2. Flipkart.com: Flipkart takes good care of its customers who don’t like to pay online. You will cash on delivery on most products.
3. Maxfashion.in: Although cash on delivery option is available you have to pay Rs. 30 extra. Paying little extra for what you want should not be an issue particularly if it is only Rs. 30.
4. Jabong.com: Along with providing support for a wide range of online modes of payments like wallets, debit & credit cards, and net banking. You can also see the cash on delivery option on Jabong.
5. Myntra.com: Similar to Jabong, Myntra also has cash on delivery on most products.
These were the top sites to check for online clothing shopping. Now, it is time to move on top an even more important thing. In the rush of buying your favourite brands at a bargain price, you should also check these tips to get the best shopping experience online.
Tips For Online Shopping for Clothing
Although most reliable online shopping sites for clothing offer customers easy refunds and returns. But to make your shopping experience smooth and hassle-free, it is better to ensure a few measures. Check these tips for online shopping for clothing
1. Check the return policy: Every store has a different policy to take care of the return request of customers. Myntra has a 30-day return policy while Jabong gives 15 days to return an order. The policy may also vary as per the category you are shopping. So before hitting the checkout page note the return policy on the product.
2. Size-chart: Even if you are sure about your size. It is better to have a close look at the size chart. Every brand has different sizing standards.
3. Read the Product Description: While different product images can be helpful in decision making the product description can hold some useful information as well.
4. Read customer reviews: Before buying clothes online scroll to the customer reviews section. It will give an idea of what to expect from the product.
5. Check the Refund Policy: You also need to check the refund policy of online shopping sites. In case you need to cancel an order due to any reason,a quick refund can be helpful.
Conclusion:
If you want to buy on the basis of customer reviews then I would recommend Amazon and Flipkart. On both the sites, you will get many customer reviews. In terms of variety, I think Myntra and Jabong; is very good.
AJio is great to get some unique trends. Similarly, Tata CLiQ also has good variety. Online sites such as Paytm Mall and MyVishal, you can find really affordable clothing online.
By knowing the options well, you not only get more choices but it can also be helpful in terms of budget. As it is easier to compare and buy products from different sites. The first thing you look while shopping for clothes is of course variety. Both in terms of prices and products.
Another major factor is delivery time, you would most definitely like to receive your order as soon as possible. Taking all these factors into account take a look at the top ten sites for online clothing shopping in India.
So grab your laptop or mobile and start shopping clothing online.
Why above mentioned ecommerce platforms are best for clothing shopping
not every ecommerce platform provides the same features. which is why it’s essential to make sure you dive into the specifics before committing to a platform. from Shopify to WooCommerce – there are standard features that any ecommerce platform should have if it’s worth your time.
knowing which features to look for can help set up your online clothing business for success from the very beginning. here are a few features that you should look for before investing in an ecommerce platform for your clothing business.
PRODUCT IMAGE ZOOM
this one is a must-have. it’s not enough to simply snap great images. your customers need to be able to zoom in to see the details.
that’s because closing that deal might ultimately come down to those particular details. this is especially true if you live in a world full of look-alike competitors. you worked hard to bring your vision to life. you designed. developed. tested. and marketed. don’t sell your products short by overlooking this critical ecommerce detail.
we’re all about the images over here (if you couldn’t tell). don’t let those high-quality product images go to waste. you invested your hard-earned money and precious time to get those perfect product images – so make sure your customers can really see the details.
UPSELLING FEATURES
one of the best aspects of ecommerce is its versatility to cross-sell and upsell to your customers. some platforms make upselling and cross-selling easier through features that allow you to group your products. the key is to define your target audiences and understand their purchase behavior on a very detailed level. someone who bought summery shorts from you might also be interested in other pieces from your warm-weather collections.
ecommerce gives you the ability to understand and serve your ideal audience on an intimate level. that’s why this essential feature should be part of the ecommerce platform that you choose.
need help with upselling? some great upselling calls-to-action: complete your look. customers also loved. take advantage of this easy way to add value to your customers’ purchases.
PRODUCT REVIEWS
there’s no better way to demonstrate your product value than with real customer reviews. you can brag about your products as much as you want. but nothing compares to those internet strangers bragging for you.
put your street cred to hard work and make sure that your ecommerce platform has this essential feature. reviews should feature overall product rating in addition to verified purchase badges so that your customers know that a robot didn’t generate your reviews.
SOCIAL NETWORKING
having the ability to add a social share to your button can greatly impact your bottom line. this feature adds to the value of those customer reviews.
making your products easily shared is a cost-effective way to help spread brand awareness organically.
influencer marketing and social network sharing ability go hand in hand.
ABANDONED CART RECOVERY
oh no! you left this behind! a subtle and friendly nudge is often an easy way to circle back with customers who might be hesitating to purchase.
abandoned cart communications also allow you to reconnect with your customers and offer them special incentives. discounts and coupons can be great ways to push past the barriers to purchase and create a customer for life.
FLEXIBLE PAYMENT OPTIONS
offering payment flexibility to your customers is an easy way to smash those barriers to purchase. today’s modern ecommerce customers are particular: not just in style – but also when it comes to paying on their terms.
Frequently Asked Questions
Q.What is the best website for buying clothes?
A.As discussed above, the top two websites to buy clothes are- Myntra and Ajio.
Q.What is the most popular online shopping site?
A.Among many, Myntra, Ajio, Amazon, and Flipkart are the most popular.
Q.Where can I buy cheap and affordable clothes online?
A.All the above sites have different offers from time to time to give you a budgeted shopping experience.
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